About us - Who are we?
A fresh cycling brand founded in Leuven, Belgium.
Somewhere between kilometer 80 and a well-deserved coffee stop, Cycliste Touriste was born.
I'm a road cyclist who likes to wear fun but high quality 'Off-the-bike' clothing with a twist. The designs out there were either too serious (we get it, you train) or the quality was not good. So I did what any reasonable cyclist would do instead of resting on their rest day: I started my own brand.
Cycliste Touriste is for the rider who takes their cycling seriously — but not themselves. For the one who suffers on climbs and laughs about it at the café. For the partner who buys "just one more jersey." For the dad who disappears every Sunday morning and comes back slightly too pleased with himself.
Every design is made for people who live on two wheels — whether you're chasing a KOM, a sunset, or just a decent excuse to eat pasta guilt-free.
We use eco-friendly materials and dyes because the roads and mountains we ride in should still be there for the next generation of obsessed cyclists.
Lastly, we aim to support good causes, we work with 2 in particular - World Bicycle Relief and OneTreePlanted
Welcome to the club. Helmet hair is a badge of honour here.